B’s and C’s of Communication

We often come across situations where our message gets diluted or completely changed. It has been seen in classes of organisation behaviour how a well intended message turns into a rubbish, because at every stage of successive communication, several factors come into play.

Such a dilution significantly weakens the messages, and in some instances, even changes the entire meaning of the message.

We communicate our messages in three ways either Verbally, Non-verbally or Visually. But communication barriers come in the way of receiving and understanding messages that one sends to another to convey his ideas, thoughts, or any other kind of information.

These barriers block or interfere with the message that is not understood exactly as it is meant to be. This may be due to various reasons like disinterest or inability to listen, lack of transparency and trust, personal or official conflicts, speaking style etc.

But mainly seven enemies (B’s) have been identified as under:
1. Physical Barriers
2. Perceptual Barriers
3. Emotional Barriers
4. Cultural Barriers
5. Language Barriers
6. Gender Barriers
7. Interpersonal Barriers

But here are some friends in the form of 7 C’s to help us communicate exactly what we’re trying to say. The seven C’s are:

But to my mind, if we-
-listen properly,
-respect the audience,
-make eye contact with audience,
-give proper feedback,
-use body language properly,
-engage attention of audience, and
-keep it simple, brief and to the point,
there will be no issue in proper communication, as these will bridge the gap between confusion and clarity.

We may write “Welcome” on our doors, but the way we receive our guests communicate whether they are welcome or not.

The famous author and management expert, Peter Drucker had therefore once stated that, “the most important thing in the communication is to hear what is not being said.”

–Kaushal Kishore



  1. In South Africa we miss the mark because we don’t know what our audience doesn’t know. I once taught in a farm school where all the children came from surrounding farms, children of sugar cane farm workers. I took 5 girls and 5 boys home each Friday to have a swim, have lunch and watch a movie. My housekeeper informed me that they didn’t like my cheese, ham and tomato rolls with lettuce. There was no problem with swimming in the costumes I acquired. In one movie the children watched in wonder. When it was over they asked me what snow was. They were pre-teens. I did not know that children in the super hot kwazulu natal did not know snow. I took them to the freezer to show them the closest thing to snow.

    Liked by 2 people

    1. I appreciate you and your patience and perseverance. It’s so natural everywhere, and that’s why we have to employ all types of communication, as you rightly did by visually showing ice in the freezer to kids. The main purpose of communication is the successful transmission of message that we want to convey, and the most important role to this end is played by facial and body language.
      Thank you, Sasha, for sharing your beautiful reflections with concrete examples.

      Liked by 2 people

  2. Those are splendid tools for communication! It is difficult sometimes to know, how other people perceive you, because not everybody is honest in their reaction, and criticism is preferred to be mentioned behind the back of a person.
    When I worked at WHO I had a very nice boss, a sweet man, but when he wanted to ask you to do something he “started with Adam and Eve” never coming to the point. Sometimes we simply didn’t have time for that. After he reached the fall from paradise, I would smile at him and ask, what it actually was he wanted me to do. Then he was able to say it in one sentence.

    Liked by 3 people

    1. Thank you, Stella, for sharing such an interesting anecdote. I have also seen such bosses, who think themselves made of superior stuff. But as you said, he finally said in one sentence, one of the most important pre-requisite of an effective communication is that message should be short, small and to the point. Unnecessary paraphernalia confuses rather than clarifying the issue. Thanks again for your kind comment.

      Liked by 3 people

  3. Thank you, Kaushal, for the excellent article!
    I love Sasha’s wonderful story, and it reminded me of my time making speeches when I was setting up a trust for the education of children in need.
    The word that is so important to engage the audience is PASSION.


    Liked by 2 people

    1. You’re right, Joanna, passion is what is needed to do a work effectively and with devotion. Both you and Sasha knew how passionately the work was to be done to achieve the goal. Thank you, Joanna for your kind comment!

      Liked by 1 person

  4. This is really insightful. I really loved you mentioned the importance of body language in communication. I agree with the part “Listen properly”. If the person on the other end is not focused on the speaker’s words, the whole conversation becomes vague. Unfortunately, this happens the most. This post is going to help people a lot!

    Liked by 2 people

    1. You’re right, my friend, unfortunately we think talking is communication, but communication has two legs- speaking and listening. If anyone is interrupted, the communication will not be complete. This must be understood by people, who want to make communication effective. Thank you for sharing your experience.

      Liked by 2 people

  5. What a wonderful article KK. I agree with you. Your points at the end are right on. Blessings to you and it is surprising how many people don’t practice this advise. Blessings to you and happy Friday. Hugs 🤗 Joni

    Liked by 2 people

  6. This is so true KK. It’s always interesting to see how we intend to deliver a message and how it’s actually received. Very valuable!! I had an experience of such just today and cleared things up which was awesome. 🥰

    Liked by 3 people

    1. You’re right, Cindy, we come across such instances more often than not. We have to see how we and our words carry. Thanks so much for sharing your reflections 😊💖

      Liked by 1 person

  7. The famous “You-Viewpoint” all conversations must be addressed, keeping in light who shall view 🙂 Is it easy to read, clear and appropriate? A constant reminder of who is the ” you.”

    Liked by 2 people

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s