Selling Hopes


Whenever we see an advertisement, the first thought comes to our mind is whether it has any truth. Even a celebrity featuring in it hardly carries any weight, as we all know that a celebrity comes, takes his or her money and goes away, leaving us bewildered what to do.

The superstar Amitabh Bachchan for example, advertises for ornaments and then for pledging the same ornaments to get a loan. But more dangerous are endorsements by celebrities on edible items, medicines, cosmetics and financial matters, which may land us in real troubles, if they are really misleading.


From my childhood, I have seen people (now males also) using variants of whitening creams like Fair & Lovely and Glow & Lovely, but they are using only, irrespective of their efficacy, hoping against the hope.


Yes, HOPE, these advertisements don’t sell various products, they sell only one product, i.e. hope, by playing with emotions.

I think making false hopes should be penalised, whether it is an advertiser selling his products, or a politician making promises for winning election. They should be held accountable, if their claims go awry.

In this context, I like Swami Ramdev, who himself advertises for his Patanjali products. If something goes wrong, he is directly blamed, but it can’t be done in case of celebrities, who are selling various products without any authenticity.


It is high time to frame a policy, whereby the CEO or the promoter of the company manufacturing products should be made to advertise their own products. This will not help identify the key person making claims, but also save costs on advertising.

The cost of advertisement includes payment to the company designing ads, celebrity, as also to print, electronic or digital media, where ads are inserted. The overall cost is phenomenal.

No doubt, an ad is the best way to communicate to the customers, but it makes the product costlier and sometimes unaffordable, without any assurance to consumers.

It’s high time the government clamped down on advertisers and celebrities who made false claims to protect the interests of the gullible consumers.


–Kaushal Kishore

18 Comments

  1. The reason I don’t watch adverts is very well described in your post. I despise in particular adverts offering the loans, as they add to the misery of those in need. I don’t know if any government could stop altogether this practice as it is a part of the democratic system. I think, teaching people to ignore the adverts could be one of the solutions to the menace of adverts.

    Thank you.

    Joanna

    Liked by 2 people

    1. I agree in toto, Joanna. Regulation is one thing, but consumers should be aware of their rights also as provided under Consumer Protection Act. Thank you for your reflections.

      Liked by 1 person

  2. I cannot watch advertisements on TV! We usually press the mute button or I leave the room! The unfortunate thing is that the TV companies earn huge amounts of money from the advertisers and of course that pays for the programmes and the presenters, so it becomes a vicious circle! Here in the UK, we have the BBC with no commercial advertisements and they are supposedly a public service, which is funded by a licence fee. Unfortunately, these days they have lost their way and give the impression that they know best for everyone!

    Liked by 1 person

    1. It’s not different here, Ashley. The same vicious circle operates. And official tv channel, Doordarshan has no quality programme to watch. But private channels consume around 25 to 30% of airtime for ads with countless commercial breaks, which is really irritating. Thank you for sharing your experience!

      Liked by 1 person

  3. A few minutes before, I was discussing with one of my blogger friend about Schizophrenia and other mental issues her son is facing.

    I told her that Imagination grows “hope” inside a person. I gave her an example of art/drawing. Everyone draws whether he is an artist or not. A person with mental trauma should provide an open, calming and healthy environmental. Give him a pencil and paper. When he starts drawing anything, he is expressing his thoughts and situation. We should guide him to draw a positive aspect of what he thinks.

    In this way, within a few weeks or months, he will use his creativity to draw something positive. With time his creativity increases and he can able to see life in a positive, artistic and happy way.

    I don’t know KK, it works or not. But it may give us some dissent results.

    Liked by 1 person

    1. I think you mean decent, and not dissent, in the last line. Coming to the point you discussed, it may not be appropriate for me to suggest anything for the child, as schizophrenia is a serious disease, and only an expert can give proper advice. I don’t know what is his doctor’s prescription and how he thinks so. I have seen such cases. I can only empathise. I can’t advise, if I have no conviction, that too on such a serious issue.

      Liked by 1 person

  4. Really interesting thoughts here!! I like it a lot. I was lucky, grew up with parents who for a long time refused to have a TV, then when we did, insisting on muting the ads when they came on. But not everyone has this kind of luck. I think your ideas make sense!

    Liked by 2 people

    1. Earlier there was only one official channel that had nothing much, and when we have a lot of channels, it becomes difficult to choose what to watch. Thank you, Lia, for resonating with the views.

      Liked by 2 people

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